You can take the following steps to create an email sharing mission:

  1. Login to the Blue Squad web app.
  2. Navigate to Mission Command > New Mission
  3. Click on "New Email Sharing Mission"
  4. Fill out the parameters of the email sharing mission


1. Navigate to "New Email Sharing Mission"

Assuming you're logged into the Blue Squad web app, click on "Mission Command" on the left-hand navigation bar, and then click "New Mission".  Then click "New Email Sharing Mission"


2. Enter the details of the mission

Fill out the relevant details of the email sharing mission.  Read about best practices for email sharing missions to get some tips.


InputDescription
Mission Name
The name of your mission.  It will appear to users in the mobile app in the mission feed and under your org’s mission tab.  Keep it short but engaging.
Start DateThe time at which the mission will first show to supporters.  You can select “Immediately”, which will distribute the mission to supporters right away, or you can select a specific date and time.
End DateThe time at which the mission will no longer be available to supporters. You can leave this value blank if you want every potential supporter to see this mission.  Giving it an end date is helpful when the mission is only important up to a certain time.
Introduction
This is a short blurb that will appear in the mission feed.  It’s meant to provide supporters with a very quick understanding of what the mission is about and why they should start it.  We recommend inserting pictures to provide a more engaging hook.
Mission Description

This describes the purpose of the mission.  It will give supporters more context and encouragement to send this email to their friends.

Email ContentThis is the actual email supporters will share with their friends. It should sound like it's coming from them, not you.  Supporters can edit this content before sending emails.


As you fill out the mission details, you'll see a preview of the mission as it will appear in the mobile app.  You can use this preview to confirm everything is correct.


3. Submit the mission

Once everything looks good, click “Submit” to publish the mission.  If you’ve set the start date to “Immediately”, the mission will show up right away for supporters.  Otherwise, you’ll have to wait to see the mission in the mobile app.


4. Understanding the mission report

The mission report provides key metrics on how the mission is performing.  You can use this data to determine if the mission is performing as expected and to think about how to improve future missions.


Mission StatDescription
# supporters that received mission
This is the # of supporters that have actually received the mission in their mission feed.
# supporters that started mission
Of the supporters that received the mission, this is the number that actually clicked to start it.
# supporters that completed mission
Of the supporters that started the mission, this is the number that clicked the “Complete Mission” button at the end of it.
# contacts that have received emailsThis is the total # of supporter contacts that have received an email because of this mission.  The amplification factor next to this value indicates the multiplicative effect your supporters had by using Blue Squad.