Purpose

Text sharing missions can serve multiple purposes, but we recommend using them for any of the following:

  • Increasing name ID by asking supporters to introduce you or your org to their friends
  • Amplifying fundraising efforts through your supporters' friends
  • Asking your supporters to raise awareness among their friends regarding a specific issue

You can also use an education mission and text sharing mission together to educate an existing supporter and then ask them to pass on new awareness to their friends.


Style

Follow these simple rules to make your text sharing missions as effective as possible.


Mission Name

Use a short and catchy mission name.  Try to be clear in what you're asking the supporter to share.  Mission names that have a sense of purpose typically perform better.


Introduction

Provide a 2-3 sentence description of what the mission is about.  Your goal here is to further entice the supporter to begin the mission.  The introduction can expand on the mission name and provide more detail, but just like with the name, you want to clearly state what you're asking the supporter to share.  Don't give away the content here - just grab attention.


We highly recommending inserting a picture above the introduction text.  The picture should be genuine and personable, as if you're making an in-person request. 


Mission Description

Use the mission description to elaborate on your request.  You might provide more background about why it's important for the supporter to share this text with their friends.  Try to limit the description to 1 paragraph, or 3-4 sentences.  You can include a picture here as well - even the same picture in the introduction is fine to use.


Text Content

Phrase the text as if the supporter were speaking, and not you.  Remember - the supporter is texting from their phone number, not yours.  The text should be casual, informal, and personable.  Limit it to 1-2 sentences.  It can be helpful to include a URL if you want to provide additional information.